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The Joy Midi leather backpack is for those times when you want all the organisation and style of a Joy but don’t need to carry everything.
In a new stunning and slightly more constructed full grain leather with silver coloured hardware this is a lovely combination.
This new design has 2 zipped compartments, one for your tech (iPad compatible) or other slimmer items you want to protect and a more spacious section for your everyday essentials. The classic silhouette fuses soft, feminine lines with a modern stylish edge, and contains our perfectly designed internal layout to keep you cool, calm and collected, no matter what life has in store for you.
Whether you’re carrying Sudocream with your Suduko, nappies with your notebook, or enjoying a good book on your flight, the cabin bag-friendly Joy Demi has your back. Indulge in the luxury of hands-free, effortless organisation with Joy - your ‘go everywhere, do everything’ super stylish leather backpack
In terms of the ‘designer’ backpacks I have seen recently, they tend to be more about the branding plate and less about the substance. Each of my designs come from frustrations I have had, and I have then created the bag as the solution. I source the best quality materials, then work out exactly what is needed to make each bag work as hard as it can for you, so you don’t need to.
I know how frustrating it can be when you love a bag but then just wish it was a little bit smaller as your needs change, which is why I created the Joy Midi back as my needs as a mum are always changing too. The new twin zip compartment is a total game changer for me as now I can put my tech in the back without having to access the front and I love having two compartments when I'm running around doing the school run and popping to meetings during the day as I can access one side for work and then keep the rest of my things hidden away.
I love that this design gives me the opportunity to be hands-free, balanced and isn't as big as the Joy XL which makes it perfect for every day and day trips in the city.
I want all women to feel they have choices with my collection. So, if you're looking for something lightweight and comfortable to carry, that looks super stylish but isn’t mass market, helping you feel great about yourself as you strut around the town looking so good it hurts, then the Joy Midi leather backpack is for you - the good-looking compact packer that you are.
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